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020 _a0-7494-3593-3
100 _aKAPFERER, JEAN-NOEL
_96253
245 0 _aREINVENTING THE BRAND
_bCAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES
250 _a0
260 _aNEW DELHI
_bKOGAN PAGE LTD.
_c2001
300 _a234
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c10790
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