000 00403nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aANDERSON, ALAN H
_94327
245 0 _aRESULT ORIENTED MARKETING COMMUNICATIONS
250 _a0
260 _aNEW DELHI
_bBEACON BOOKS
_c1998
300 _a249
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aKLEINER, DAVID
_96133
942 _cBK
999 _c10643
_d10643