000 00382nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aD'ALESSANDRO, DAVID F
_95964
245 0 _aBRAND WARFARE
_b10 RULES FOR BUILDING THE KILLER BRAND
250 _a0
260 _aNEW YORK
_bMCGRAW HILL
_c2001
300 _a185
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c10412
_d10412