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008 220310s9999||||xx |||||||||||||| ||und||
020 _a0-07-463338-4
100 _aPARAMESWARAN, M G
_95961
245 0 _aFCB-ULKA BRAND BUILDING ADVERTISING
_bCONCEPTS AND CASES
250 _a0
260 _aNEW DELHI
_bTATA MCGRAW HILL
_c2002
300 _a212
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c10410
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