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DEVELOPING NEW BRANDS by Series: ; 0
Edition: 0
Material type:  Text
Publication details: LONDON PITMAN 1973
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 KIN.
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2.
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DEVELOPING NEW BRANDS by Series: ; 0
Edition: 0
Material type: Text
Publication details: LONDON PITMAN 1973
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 KIN.
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3.
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WHAT'S IN A BRAND BUILDING BRAND EQUITY THROUGH ADVERTISING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 JON.
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4.
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ART OF THE BRAND THE TEN COMMANDMENTS OF STRATEGIC DESIGN by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI RUPA & CO 1995
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 SEN.
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5.
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BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 1999
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Checked out (1).
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6.
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BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 1999
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 SEN.
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7.
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STRATEGIC BRAND COMMUNICATION CAMPAIGNS by Series: ; 0
Edition: 5
Material type: Text
Publication details: ILLINOIS NTC BUSINESS BOOKS 2001
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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9.
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BUILDING BRAND WIDTH CLOSING THE SALE ONLINE by Series: ; 0
Edition: 0
Material type: Text
Publication details: USA HARPER BUSINESS 2001
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 ZYM.
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10.
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BRAND MARKETING BUILDING WINNING BRAND STRATEGIES by Series: ; 0
Edition: 0
Material type: Text
Publication details: USA NTC BUSINESS BOOKS 1995
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 WEI.
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11.
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12.
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11 IMMUTABLE LAWS OF INTERNET BRANDING by Series: ; 0
Edition: 0
Material type: Text
Publication details: LONDON HARPERN COLLINS 2000
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 RIE.
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13.
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BRAND LEADERSHIP by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YORK FREE PRESS 2000
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 AAK.
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14.
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15.
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BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 1999
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 SEN.
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16.
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BUILDING STRONG BRANDS by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YORK FREE PRESS 1996
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 AAK.
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17.
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BUILDING STRONG BRANDS by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YORK FREE PRESS 1996
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 AAK.
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18.
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BEHIND POWERFUL BRANDS FROM STRATEGY TO CAMPAIGN by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 2000
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 JON.
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19.
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BRAND MANAGEMENT THE INDIAN CONTEXT by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE 2001
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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20.
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FCB-ULKA BRAND BUILDING ADVERTISING CONCEPTS AND CASES by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 2002
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.7 PAR.
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