Search for 'su:"BRAND MANAGEMENT"'

DEVELOPING NEW BRANDS

]]> By KING, STEPHEN.
LONDON PITMAN 1973 .
183 0-273-31632-X

]]> Place hold on DEVELOPING NEW BRANDS

DEVELOPING NEW BRANDS

]]> By KING, STEPHEN.
LONDON PITMAN 1973 .
184 0-273-31632-X

]]> Place hold on DEVELOPING NEW BRANDS

WHAT'S IN A BRAND BUILDING BRAND EQUITY THROUGH ADVERTISING

]]> By JONES, JOHN PHILIP.
NEW DELHI TATA MCGRAW HILL 1998 .
335 0-07-463201-9

]]> Place hold on WHAT'S IN A BRAND

ART OF THE BRAND THE TEN COMMANDMENTS OF STRATEGIC DESIGN

]]> By SENGUPTA, S R.
NEW DELHI RUPA & CO 1995 .
160 81-7167-309-0

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BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE

]]> By SENGUPTA, SUBROTO.
NEW DELHI TATA MCGRAW HILL 1999 .
299 0-07-462401-6

]]> Place hold on BRAND POSITIONING

BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE

]]> By SENGUPTA, SUBROTO.
NEW DELHI TATA MCGRAW HILL 1999 .
299 0-07-462401-6

]]> Place hold on BRAND POSITIONING

STRATEGIC BRAND COMMUNICATION CAMPAIGNS

]]> By SCHULTZ, DON E.
ILLINOIS NTC BUSINESS BOOKS 2001 .
378 0-8442-2952-0

]]> Place hold on STRATEGIC BRAND COMMUNICATION CAMPAIGNS

BRAND WARRIORS CORPORATE LEADERS SHARE THEIR WINNING STRATEGIES

By GILMORE, FIONA.
LONDON HARPERN COLLINS 1999 .
263 0-638892-2

]]> Place hold on BRAND WARRIORS

BUILDING BRAND WIDTH CLOSING THE SALE ONLINE

]]> By ZYMAN, SERGIO.
USA HARPER BUSINESS 2001 .
239 0-06-662060-0

]]> Place hold on BUILDING BRAND WIDTH

BRAND MARKETING BUILDING WINNING BRAND STRATEGIES

]]> By WEILBACHER, WILLIAM M.
USA NTC BUSINESS BOOKS 1995 .
210 0-8442-3476-1

]]> Place hold on BRAND MARKETING

MANAGING BRAND EQUITY CAPITALIZING ON THE VALUE OF A BRAND NAME

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299 0-02-900101-3

]]> Place hold on MANAGING BRAND EQUITY

11 IMMUTABLE LAWS OF INTERNET BRANDING

]]> By RIES, AL.
LONDON HARPERN COLLINS 2000 .
175 0-00-257222-2

]]> Place hold on 11 IMMUTABLE LAWS OF INTERNET BRANDING

BRAND LEADERSHIP

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 2000 .
351 0-684-83924-5

]]> Place hold on BRAND LEADERSHIP

BRAND MARKETING BOOK CREATING MANAGING AND EXTENDING THE VALUE OF YOUR

]]> By MARCONI, JOE.
NEW DELHI NTC BUSINESS BOOKS 1999 .
247 0-8442-2257-7

]]> Place hold on BRAND MARKETING BOOK

BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE

]]> By SENGUPTA, SUBROTO.
NEW DELHI TATA MCGRAW HILL 1999 .
299 0-07-462401-6

]]> Place hold on BRAND POSITIONING

BUILDING STRONG BRANDS

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380 0-02-900151-X

]]> Place hold on BUILDING STRONG BRANDS

BUILDING STRONG BRANDS

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380 0-02-900151-X

]]> Place hold on BUILDING STRONG BRANDS

BEHIND POWERFUL BRANDS FROM STRATEGY TO CAMPAIGN

]]> By JONES, JOHN PHILIP.
NEW DELHI TATA MCGRAW HILL 2000 .
322 0-07-463664-2

]]> Place hold on BEHIND POWERFUL BRANDS

BRAND MANAGEMENT THE INDIAN CONTEXT

]]> By MOORTHI, Y L R.
NEW DELHI VIKAS PUBLISHING HOUSE 2001 .
171 81-259-0739-4

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FCB-ULKA BRAND BUILDING ADVERTISING CONCEPTS AND CASES

]]> By PARAMESWARAN, M G.
NEW DELHI TATA MCGRAW HILL 2002 .
212 0-07-463338-4

]]> Place hold on FCB-ULKA BRAND BUILDING ADVERTISING

FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE

]]> By MOON, MICHAEL.
NEW DELHI TATA MCGRAW HILL 2001 .
318 0-07-043953-2

]]> Place hold on FIREBRANDS

BUILDING A BRAND IN A WEEK

]]> By LAVER, PETE.
LONDON HODDER & STOUGHTON 2002 .
96 0-340-859-016

]]> Place hold on BUILDING A BRAND IN A WEEK

INVISIBLE GRAIL IN SEARCH OF THE TRUE LANGUAGE OF BRANDS

By SIMMONS, JOHN.
LONDON TEXERE PUBLICATION LTD 2003 .
224

]]> Place hold on INVISIBLE GRAIL

BRAND WARRIORS CORPORATE LEADERS SHARE THEIR WINNER STRATEGIES

By GILMORE, FIONA.
LONDON PROFILE BOOKS LTD 1999 .
263

]]> Place hold on BRAND WARRIORS

REINVENTING THE BRAND CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES

]]> By KAPFERER, JEAN-NOEL.
NEW DELHI KOGAN PAGE LTD. 2001 .
234 0-7494-3593-3

]]> Place hold on REINVENTING THE BRAND

BRANDING PRACTICAL GUIDE TO PLANNING YOUR STRATEGY

]]> By RANDALL, GEOFFREY.
NEW DELHI CREST PUBLISHING HOUSE 2003 .
184 81-242-0295-8

]]> Place hold on BRANDING

BRAND NEW BRAND THINKING BROUGHT TO LIFE BY 11 EXPERTS WHO DO

By BASKIN, MERRY.
LONDON KOGAN PAGE, LONDON 2002 .
212

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11 STEPS TO BRAND HEAVEN

]]> By WEINREICH, LEN.
NEW DELHI KOGAN PAGE LTD. 2001 .
245 0-7494-3548-8

]]> Place hold on 11 STEPS TO BRAND HEAVEN

LEGENDARY BRANDS

By VINCENT LAURENCE.
NEW YORK DEARBORN TRADE PUBLISHING 2002 .
321

]]> Place hold on LEGENDARY BRANDS

BRAND MANAGEMENT

By VERMA, HARSH V.
NEW DELHI EXCEL BOOKS 2002 .
273

]]> Place hold on BRAND MANAGEMENT

BUSINESS THE RICHARD BRANSON WAY

By DEARLOVE, DES.
MUMBAI INDIA BOOK DISTRIBUTORS 1999 .
175

]]> Place hold on BUSINESS THE RICHARD BRANSON WAY

STRATEGIC BRAND MANAGEMENT

]]> By KAPFERER, JEAN-NOEL.
NEW YORK FREE PRESS 1992 .
339 0-02-917045-1

]]> Place hold on STRATEGIC BRAND MANAGEMENT

MARKETING AESTHETICS STRATEGIC MAMAGEMENT OF BRANDS IDENTITY AND IMAGE

]]> By SCHMITT, BERND.
NEW YORK FREE PRESS 1997 .
345 0-684-82655-0

]]> Place hold on MARKETING AESTHETICS

BRAND DRIVEN ROUTE TO INTEGRATED BRANDING

By LEPLA, F JOSEPH.
LONDON KOGAN PAGE, LONDON 2003 .
334

]]> Place hold on BRAND DRIVEN

LIVING THE BRAND

By IND, NICHOLAS.
LONDON KOGAN PAGE, LONDON 2001 .
202

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BRAND CHILD

By LINDSTROM, MARTIN.
LONDON KOGAN PAGE, LONDON 2003 .
316

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STRATEGIC BRAND MANAGEMENT

]]> By KAPFERER, JEAN-NOEL.
NEW DELHI KOGAN PAGE LTD. 2003 .
443 81-7554-109-1

]]> Place hold on STRATEGIC BRAND MANAGEMENT

11 STEPS TO BRAND HEAVEN THE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN

]]> By WEINREICH, LEN.
LONDON KOGAN PAGE, LONDON 1999 .
245 0-7494-2894-5

]]> Place hold on 11 STEPS TO BRAND HEAVEN

BRAND MANNERS HOW TO CREATE THE SELF CONFIDENT ORGANISATION TO

]]> By PRINGLE, HAMISH.
NEW YORK JOHN WILEY & SONS 2001 .
314 0-470-85610-6

]]> Place hold on BRAND MANNERS

MASTERBRAND MANDATE MANAGEMENT STRATEGY THAT UNIFIES COMPANIES

]]> By UPSHAW, LYNN B.
NEW YORK JOHN WILEY & SONS 2000 .
322 0-471-35659-X

]]> Place hold on MASTERBRAND MANDATE

UNITED WE BRAND HOW TO CREATE A COHESIVE BRAND THAT'S SEEN

]]> By MOSER, MIKE.
BOSTON HARVARD BUSINESS SCHOOL 2003 .
165 1-57851-798-2

]]> Place hold on UNITED WE BRAND

FROM BRAND VISION TO BRAND EVALUATION STRATEGICALLY BUILDING AND SUSTAINING BRANDS

By CHERNATONY, LESLIE DE.
OXFORD BUTTERWORTH-HEINEMANN LTD 2001 .
293

]]> Place hold on FROM BRAND VISION TO BRAND EVALUATION

BRAND MANAGEMENT

]]> By VERMA, HARSH V.
NEW DELHI EXCEL BOOKS 2002 .
273 81-7446-275-9

]]> Place hold on BRAND MANAGEMENT

COMPENDIUM OF BRAND MANAGEMENT

]]> By CHUNAWALLA S A.
BOMBAY HIMALAYA PUBLISHING 2004 .
268 81-7866-998-6

]]> Place hold on COMPENDIUM OF BRAND MANAGEMENT

BRAND MINDSET

]]> By KNAPP, DUANE E.
NEW DELHI TATA MCGRAW HILL 2003 .
277 0-07-058484-2

]]> Place hold on BRAND MINDSET

BRAND MARKETING BOOK CREATING MANAGING AND EXTENDING THE VALUE OF YOUR

By MARCONI, JOE.
NEW DELHI TATA MCGRAW HILL 2003 .
247

]]> Place hold on BRAND MARKETING BOOK

FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE

]]> By MOON, MICHAEL.
NEW DELHI TATA MCGRAW HILL 2001 .
318 0-07-043953-2

]]> Place hold on FIREBRANDS

BRAND NEW BRAND THINKING

]]> By BASKIN, MERRY.
NEW DELHI KOGAN PAGE LTD. 2004 .
212 81-7554-258-6

]]> Place hold on BRAND NEW BRAND THINKING

BEST OF BRANDING BEST PRACTICES IN CORPORATE BRANDING

By GREGORY, JAMES R.
NEW DELHI TATA MCGRAW HILL 2004 .
224

]]> Place hold on BEST OF BRANDING

STRATEGIC BRAND COMMUNICATION CAMPAIGNS

By SCHULTZ, DON E.
NEW YORK NTC BUSINESS BOOKS 2004 .
377

]]> Place hold on STRATEGIC BRAND COMMUNICATION CAMPAIGNS