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RETAIL MANAGEMENT CASES

By THOMSON, DONALD L.
NEW YORK FREE PRESS 1969 .
292

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MANAGING QUALITY STRATIGIC AND COMPETITIVE EDGE

By GARVIN, DAVID A.
NEW YORK FREE PRESS 1988 .
319

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COMPETITIVE STRATEGY TECHNIQUES FOR ANALYSING INDUSTRIES & COMPETETORS

By PORTER, MICHAEL E.
NEW YORK FREE PRESS 1980 .
396

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MINTZBERG ON MANAGEMENT INSIDE OUR STRANGE WORLD OF ORGANISATIONS

By MINTZBERG, HENRY.
NEW YORK FREE PRESS 1989 .
418

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MARKET DRIVEN STRATEGY PROCESSES FOR CREATING VALUE

By DAY, GEORGE S.
NEW YORK FREE PRESS 1990 .
405

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RESPONSE THE COMPLETE GUIDE TO PROFITABLE DIRECT MARKETING

By GELLER, LOIS K.
NEW YORK FREE PRESS 1996 .
351

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MARKETING OF NATIONS

By KOTLER, PHILIP.
NEW YORK FREE PRESS 1997 .
451

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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COMPETITIVE ADVANTAGE CREATING AND SUSTAINING SUPERIOR PERFORMANCE

By PORTER, MICHAEL E.
NEW YORK FREE PRESS 1985 .
557

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COMPETITIVE ADVANTAGE OF NATIONS

By PORTER, MICHAEL E.
NEW YORK FREE PRESS 1990 .
855

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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QUALITY IS PERSONAL A FOUNDATION FOR TOTAL QUALITY MANAGEMENT

By ROBERTS, HARRY V.
NEW YORK FREE PRESS 1993 .
169

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BUILDING STRONG BRANDS

By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380

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MARKETING SERVICES COMPETING THROUGH QUALITY

]]> By BERRY, LEONARD L.
NEW YORK FREE PRESS 1991 .
212 0-02-903079-X

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RESPONSE COMPLETE GUIDE TO PROFITABLE DIRECT MARKETING

By GELLER, LOIS K.
NEW YORK FREE PRESS 1996 .
351

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KOTLER ON MARKETING HOW TO CREATE WIN AND DOMINATE MARKETS

By KOTLER, PHILIP.
NEW YORK FREE PRESS 1999 .
255

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MANAGING BRAND EQUITY CAPITALIZING ON THE VALUE OF A BRAND NAME

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299 0-02-900101-3

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COUNTER INTUITIVE MARKETING ACHIEVE GREAT RESULTS USING UNCOMMON SENSE

By CLANCY, KEVIN J.
NEW YORK FREE PRESS 2000 .
350

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BRAND LEADERSHIP

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 2000 .
351 0-684-83924-5

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CORPORATE CULTURE AND PERFORMANCE

By KOTTER, JOHN.
LONDON FREE PRESS 1992 .
214

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MARKET DRIVEN STRATEGY PROCESSES FOR CREATING VALUE

By DAY, GEORGE S.
LONDON FREE PRESS 1990 .
405

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BUILDING STRONG BRANDS

By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380

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BUILDING STRONG BRANDS

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380 0-02-900151-X

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BUILDING STRONG BRANDS

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 1996 .
380 0-02-900151-X

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BRAND LEADERSHIP

By AAKER, DAVID A.
NEW YORK FREE PRESS 2002 .
351

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PEOPLE PERFORMANCE AND PAY DYNAMIC COMPENSATION FOR CHANGING ORGANISATIONS

By FLANNERY, THOMAS P.
NEW YORK FREE PRESS 1996 .
269

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STRATEGIC BRAND MANAGEMENT

]]> By KAPFERER, JEAN-NOEL.
NEW YORK FREE PRESS 1992 .
339 0-02-917045-1

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MARKETING AESTHETICS STRATEGIC MAMAGEMENT OF BRANDS IDENTITY AND IMAGE

]]> By SCHMITT, BERND.
NEW YORK FREE PRESS 1997 .
345 0-684-82655-0

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PROFIT BEYOND MEASURE

By JOHNSON, H THOMAS.
NEW YORK FREE PRESS 2003 .
256

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ELEADERSHIP PROVEN TECHNIQUES FOR CREATING AN ENVIRONMENT OF

By ANNUNZIO, SUSAN.
NEW YORK FREE PRESS 2001 .
242

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INNER GAME OF SELLING

By WILLINGHAM, RON.
NEW YORK FREE PRESS 2006 .
253

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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MANAGING BRAND EQUITY

By AAKER, DAVID A.
NEW YORK FREE PRESS 1991 .
299

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INNER GAME OF SELLING

By WILLINGHAM, RON.
NEW YORK FREE PRESS 2006 .
253

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BRAND PORTFOLIO STRATEGY

]]> By AAKER, DAVID A.
NEW YORK FREE PRESS 2004 .
343 0-7432-4938-0

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365 WAYS TO CHANGE THE WORLD

]]> By NORTON, MICHAEL.
NEW YORK FREE PRESS 2005 .
389 0-7432-9778-4

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COMPETITIVE ADVANTAGE

]]> By PORTER, MICHAEL E.
NEW YORK FREE PRESS 1985 .
557 0-7432-6087-2

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COMPETITIVE STRATEGY TECHNIQUES FOR ANALYSING INDUSTRIES AND COMPETITOR

By PORTER,MICHAEL E..
NEW YORK FREE PRESS 2004 .
396

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COMPETITIVE STRATEGY

By PORTER, MICHAEL E.
NEW YORK FREE PRESS 2004 .
396

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POWER OF CO-CREATION BUILD IT WITH THEM TO BOOST GROWTH, PRODUCTIVITY, PROFITS

By VENKAT RAMASWAMY.
NEW YORK FREE PRESS 2010 .
276

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ORANGE REVOLUTION HOW ONE GREAT TEAM CA NTRANSFOR AN ENTIRE ORGANIZATION

By GOSTICK, ADRIAN.
NEW YORK FREE PRESS 2010 .
271

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TOO MANY BOSSES, TOO FEW LEADERS

By RAJEEV PESHAWARIA.
NEW YORK FREE PRESS 2011 .
222

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ABUNDANCE FUTURE IS BETTER THAN YOU THINK

By DIAMANDIS, PETER H.
NEW YORK FREE PRESS 2012 .
386

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ABUNDANCE FUTURE IS BETTER THAN YOU THINK

By DIAMANDIS, PETER H.
NEW YORK FREE PRESS 2012 .
386

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ABUNDANCE FUTURE IS BETTER THAN YOU THINK

By DIAMANDIS, PETER H.
NEW YORK FREE PRESS 2012 .
386

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NOW DISCOVER YOUR STRENGTHS

By BUCKINGHAM, MARCUS.
LONDON THE FREE PRESS 2001 .
260 743201140

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