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401.
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MANAGING BRAND EQUITY by Series: ; 0
Edition: 0
Material type:  Text
Publication details: NEW YORK FREE PRESS 1991
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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402.
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MARKETING RESEARCH TEXT APPLICATIONS AND CASE STUDIES by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI NEW AGE INTL. PUBLISHERS 1996
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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403.
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404.
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MODERN MARKETING by
Material type: Text
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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405.
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BUILDING STRONG BRANDS by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YORK FREE PRESS 1996
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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406.
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MARKETING SERVICES COMPETING THROUGH QUALITY by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YORK FREE PRESS 1991
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 BER.
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407.
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CUSTOMER DRIVEN MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: LONDON KOGAN PAGE LTD., 1997
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).
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408.
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MARKETING WARFARE by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW YROK MCGRAW HILL 1986
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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409.
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DO-IT-YOURSELF DIRECT MARKETING by Series: ; 0
Edition: 2
Material type: Text
Publication details: NEW YORK JOHN WILEY & SONS 1997
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.2 BAC.
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410.
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STRATEGIC MARKETING MANAGEMENT by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI VIVA BOOKS PRIVATE LTD. 1996
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).
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411.
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MARKETING NUGGETS CONCEPTUAL DIMENSIONS IN MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).
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412.
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ESSENCE OF SERVICES MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI PRENTICE HALL OF INDIA 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 PAY.
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413.
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ESSENCE OF SERVICES MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI PRENTICE HALL OF INDIA 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 PAY.
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414.
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ESSENCE OF SERVICES MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI PRENTICE HALL OF INDIA 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 PAY.
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415.
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ESSENCE OF SERVICES MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI PRENTICE HALL OF INDIA 1998
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 PAY.
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416.
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SERVICES MARKETING by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI MACMILLAN 1997
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 WOO.
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417.
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STRATEGIC MANAGEMENT OF SERVICES FRAMEWORK AND CASES by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 1997
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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418.
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BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI TATA MCGRAW HILL 1997
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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419.
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MARKETING OF SERVICES STRATEGIES FOR SUCCESS by Series: ; 0
Edition: 0
Material type: Text
Publication details: NEW DELHI GLOBAL BUSINESS PRESS 1997
Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8.1 VER.
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420.
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CREATIVE STRATEGY IN DIRECT MARKETING by Series: ; 0
Edition: 2
Material type: Text
Publication details: NEW DELHI NTC BUSINESS BOOKS 1998
Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).
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