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- MARKETING MANAGEMENT

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301.

TECHNOLOGY, MARKET STRUCTURE AND INTERNATIONALISAT by

NAGESH KUMAR
SIDDHARTHAN, N S

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DEHI ROUTLEDGE 1997

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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302.

MANAGING BRAND EQUITY by

AAKER, DAVID A

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW YORK FREE PRESS 1991

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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303.

MANAGING BRAND EQUITY by

AAKER, DAVID A

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW YORK FREE PRESS 1991

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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304.

MARKETING OF BANKING SERVICES by

RAJEEV K SETH

Series: ; 0

Edition: 0

Material type:

Text

Publication details: MUMBAI HIMALAYA PUBLISHING 1997

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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305.

MARKETING MANAGEMENT by

KOTLER, PHILIP

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Text

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306.

DO-IT-YOURSELF DIRECT MARKETING by

BACON, MARK S

Series: ; 0

Edition: 2

Material type:

Text

Publication details: NEW YORK ADDISON WESLEY 1997

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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307.

GLOBAL MARKETING by

LAMONT, DOUGLAS

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI BEACON BOOKS 1998

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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308.

MARKETING CHANNELS by

STERN, LOUIS W
ANSARY, ADEL I EL

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI PRENTICE HALL OF INDIA 1996

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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309.

MARKETING MANAGEMENT THE VALUE PERSPECTIVE by

RANJAN NAIR, N

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI SULTAN CHAND & SONS 2013

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1)Call number: 658.8 RAN.

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310.

MANAGING BRAND EQUITY by

AAKER, DAVID A

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW YORK FREE PRESS 1991

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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311.

MODERN MARKETING by

SHERLEKAR, S A

Material type:

Text

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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312.

BUILDING STRONG BRANDS by

AAKER, DAVID A

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW YORK FREE PRESS 1996

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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313.

CUSTOMER DRIVEN MARKETING by

ROBINSON, JOHN FRAZER

Series: ; 0

Edition: 0

Material type:

Text

Publication details: LONDON KOGAN PAGE LTD., 1997

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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314.

MARKETING WARFARE by

RIES, AL
TROUT, JACK

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW YROK MCGRAW HILL 1986

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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315.

STRATEGIC MARKETING MANAGEMENT by

WILSON, RICHARD M S
GILLIGAN, COLIN

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI VIVA BOOKS PRIVATE LTD. 1996

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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316.

MARKETING NUGGETS CONCEPTUAL DIMENSIONS IN MARKETING by

RAMESH KUMAR, S

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI VIKAS PUBLISHING HOUSE 1998

Availability: Items available for loan: ST JOSEPH S INSTITUTE OF MANAGEMENT (1).

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317.

STRATEGIC MANAGEMENT OF SERVICES FRAMEWORK AND CASES by

RANJAN DAS

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 1997

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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318.

BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE by

SENGUPTA, SUBROTO

Series: ; 0

Edition: 0

Material type:

Text

Publication details: NEW DELHI TATA MCGRAW HILL 1997

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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319.

CREATIVE STRATEGY IN DIRECT MARKETING by

JONES, SUSAN K

Series: ; 0

Edition: 2

Material type:

Text

Publication details: NEW DELHI NTC BUSINESS BOOKS 1998

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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320.

SERVICES MARKETING by

JHA, S M

Series: ; 0

Edition: 0

Material type:

Text

Publication details: MUMBAI HIMALAYA PUBLISHING 1998

Availability: Not available: ST JOSEPH S INSTITUTE OF MANAGEMENT: Withdrawn (1).

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