MOORTHI, Y L R <br/><br/>
BRAND MANAGEMENT  THE INDIAN CONTEXT 

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 - NEW DELHI  VIKAS PUBLISHING HOUSE  2001 
 - 171 
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<br/><br/><label>ISBN: </label>81-259-0739-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT