JONES, JOHN PHILIP <br/><br/>
BEHIND POWERFUL BRANDS  FROM STRATEGY TO CAMPAIGN 

 - 0 
 - NEW DELHI  TATA MCGRAW HILL  2000 
 - 322 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-463664-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT