RIES, AL <br/><br/>
11 IMMUTABLE LAWS OF INTERNET BRANDING 

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 - LONDON  HARPERN COLLINS  2000 
 - 175 
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<br/><br/><label>ISBN: </label>0-00-257222-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT