AAKER, DAVID A <br/><br/>
MANAGING BRAND EQUITY  CAPITALIZING ON THE VALUE OF A BRAND NAME 

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 - NEW YORK  FREE PRESS  1991 
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<br/><br/><label>ISBN: </label>0-02-900101-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT