TY  - BOOK
AU  - BUCHHOLZ, ANDREAS
AU  - WORDEMANN, WOLFRAM
TI  - WHAT MAKES WINNING BRANDS DIFFERENT?: HIDDEN METHOD BEHIND THE WORLDS MOST SUCCESSFUL BR
PY  - 2000///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - MARKETING MANAGEMENT
ER  -