WEILBACHER, WILLIAM M <br/><br/>
BRAND MARKETING  BUILDING WINNING BRAND STRATEGIES 

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 - USA  NTC BUSINESS BOOKS  1995 
 - 210 
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<br/><br/><label>ISBN: </label>0-8442-3476-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT