ZYMAN, SERGIO <br/><br/>
BUILDING BRAND WIDTH  CLOSING THE SALE ONLINE 

 - 0 
 - USA  HARPER BUSINESS  2001 
 - 239 
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<br/><br/><label>ISBN: </label>0-06-662060-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT