GILMORE, FIONA <br/><br/>
BRAND WARRIORS  CORPORATE LEADERS SHARE THEIR WINNING STRATEGIES 

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 - LONDON  HARPERN COLLINS  1999 
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<br/><br/><label>ISBN: </label>0-638892-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT