TY  - BOOK
AU  - LOUDON, DAVID L
AU  - DELL BITTA, ALBERT J
TI  - CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS
SN  - 0-07-038767-2
PY  - 1993///
CY  - NEW YORK
PB  - MCGRAW HILL
KW  - CONSUMER BEHAVIOR
ER  -