LOUDON, DAVID L <br/><br/>
CONSUMER BEHAVIOR  CONCEPTS AND APPLICATIONS 

 - 4 
 - NEW YORK  MCGRAW HILL  1993 
 - 788 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-038767-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR