TY  - BOOK
AU  - HESTER, EDWARD L
TI  - SUCCESSFUL MARKETING RESEARCH: COMPLETE GUIDE TO GETTING AND USING ESSENTIAL INFO
SN  - 0-471-12380-3
PY  - 1996///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - MARKETING RESEARCH
ER  -