HESTER, EDWARD L <br/><br/>
SUCCESSFUL MARKETING RESEARCH  COMPLETE GUIDE TO GETTING AND USING ESSENTIAL INFO 

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 - NEW YORK  JOHN WILEY & SONS  1996 
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<br/><br/><label>ISBN: </label>0-471-12380-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH