SCHULTZ, DON E <br/><br/>
STRATEGIC BRAND COMMUNICATION CAMPAIGNS 

 - 5 
 - ILLINOIS  NTC BUSINESS BOOKS  2001 
 - 378 
 -  0 .
<br/><br/><label>ISBN: </label>0-8442-2952-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT