VERMA, HARSH V <br/><br/>
MARKETING OF SERVICES  STRATEGIES FOR SUCCESS 

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 - NEW DELHI  GLOBAL BUSINESS PRESS  1997 
 - 156 
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<br/><br/><label>ISBN: </label>81-7240-104-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING