PAYNE, ADRIAN <br/><br/>
ESSENCE OF SERVICES MARKETING 

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 - NEW DELHI  PRENTICE HALL OF INDIA  1998 
 - 253 
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<br/><br/><label>ISBN: </label>81-203-0914-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING