SENGUPTA, S R <br/><br/>
ART OF THE BRAND  THE TEN COMMANDMENTS OF STRATEGIC DESIGN 

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 - NEW DELHI  RUPA & CO  1995 
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<br/><br/><label>ISBN: </label>81-7167-309-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT