TY  - BOOK
AU  - JONES, JOHN PHILIP
TI  - WHAT'S IN A BRAND: BUILDING BRAND EQUITY THROUGH ADVERTISING
SN  - 0-07-463201-9
PY  - 1998///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - BRAND MANAGEMENT
ER  -