JONES, JOHN PHILIP <br/><br/>
WHAT'S IN A BRAND  BUILDING BRAND EQUITY THROUGH ADVERTISING 

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 - NEW DELHI  TATA MCGRAW HILL  1998 
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<br/><br/><label>ISBN: </label>0-07-463201-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT