BATRA, RAJEEV <br/><br/>
ADVERTISING MANAGEMENT 

 - 5 
 - NEW DELHI  PRENTICE HALL OF INDIA  1998 
 - 754 
 -  0 .
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT