TY  - BOOK
AU  - VARSHNEY, R L
AU  - BHATTACHARYYA, B
TI  - INTERNATIONAL MARKETING MANAGEMENT: AN INDIAN PERSPECTIVE
SN  - 81-7014-520-1
PY  - 1998///
CY  - NEW DELHI
PB  - SULTHAN CHAND & SONS
KW  - INTERNATIONAL MARKETING
ER  -