KOTLER, PHILIP <br/><br/>
PRINCIPLES OF MARKETING 

 - 7 
 - NEW DELHI  PRENTICE HALL OF INDIA  1996 
 - 712 
 -  0 .
<br/><br/><label>ISBN: </label>81-203-1077-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT