DIBB, SALLY <br/><br/>
MARKETING CASE BOOK  CASES AND CONCEPTS 

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 - NEW YORK  ROUTLEDGE  1994 
 - 270 
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<br/><br/><label>ISBN: </label>0-415-08950-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT