TY  - BOOK
AU  - URBAN, GLEN L
AU  - HAUSER, JOHN R
TI  - DESIGN AND MARKETING OF NEW PRODUCTS
SN  - 0-13-201666-4
PY  - 1993///
CY  - NEW JERSEY
PB  - PRENTICE HALL OF INDIA
KW  - PRODUCT MANAGEMENT
ER  -