JEFKINS, FRANK <br/><br/>
INTRODUCTION TO MARKET. ADVERT. & PUBLIC RELATIONS 

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 - NEW DELHI  MACMILLAN  1982 
 - 290 
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<br/><br/><label>ISBN: </label>0-333-32401-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT