MAJUMDAR, RAMANUJ <br/><br/>
MARKETING RESEARCH  TEXT, APPLICATIONS AND CASE STUDIES 

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 - NEW DELHI  WILEY EASTERN LIMITED  1991 
 - 365 
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<br/><br/><label>ISBN: </label>81-224-0338-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH