TY  - BOOK
AU  - PRAHALAD, C . K
AU  - RAMASWAMY, VENKAT
TI  - FUTURE OF COMPETITION CO-CREATING UNIQUE VALUE WITH CUSTOMERS
SN  - 9780143061908
U1  - 658.8.8 
PY  - 2006///
CY  - NEW DELHI
PB  - PENGUIN PUB
KW  - CUSTOMER RELATION MANAGEMENT
ER  -