TY  - BOOK
AU  - RIES, AL
AU  - RIES, LAURA
TI  - 22 IMMUTABLE LAWS OF BRANDING
SN  - 9781861976055
U1  - 658.87 
PY  - 2004///
CY  - USA
PB  - PROFILE BOOKS LTD
KW  - BRAND MANAGEMENT
ER  -