TY  - BOOK
AU  - KAPOOR, JAGDEEP
TI  - 27BRAND PRACTICES: 27 ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS
SN  - 1403924015
U1  - 658.87 
PY  - 2004///
CY  - NEW DELHI
PB  - MACMILLAN INDIA LTD
KW  - BRAND MANAGEMENT
ER  -