KAPOOR, JAGDEEP <br/><br/>
27BRAND PRACTICES  27 ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS 

 - NEW DELHI  MACMILLAN INDIA LTD  2004 
 - 147 
<br/><br/><label>ISBN: </label>1403924015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.87  / KAP