TY  - BOOK
AU  - TAI, JACKY
AU  - CHEW, WILSON
TI  - KILLER DIFFERENTIATORS: 13 STRATEGIES TO GROW YOUR BRAND
SN  - 9789380032146
U1  - 658.87 
PY  - 2009///
CY  - NEW DELHI
PB  - WESTLAND PUB
KW  - BRAND MANAGEMENT
ER  -