TY  - BOOK
AU  - LANE KELLER, KEVIN
AU  - SWAMINATHAN, VANITHA
TI  - STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND MANAGING BRAND EQUITY
SN  - 9789353946135
U1  - 658.87 
PY  - 2020///
CY  - NEW DELHI
PB  - PEARSON
KW  - BRAND MANAGEMENT
ER  -