LANE KELLER, KEVIN <br/><br/>
STRATEGIC BRAND MANAGEMENT  BUILDING MEASURING AND MANAGING BRAND EQUITY 

 - NEW DELHI  PEARSON  2020 
 - 642 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.87  / LAN