TY  - BOOK
AU  - PALMATIER, ROBERT W
TI  - MARKETING ANALYTICS: BASED ON FIRST PRINCIPLES
SN  - 9789356400634
U1  - 658.8 
PY  - 2022///
CY  - NEW DELHI
PB  - BLOOMSBURY PUB.INDIA
KW  - MARKETING MANAGEMENT
ER  -