TY  - BOOK
AU  - HAIR, JOSEPH F
AU  - HARRISON, DANA E
TI  - ESSENTIALS OF MARKETING ANALYTICS
SN  - 9789355327192
U1  - 658.8 
PY  - 2025///
CY  - NEW DELHI
PB  - MACGRAW HILL EDUCATIONS INDIA PVT, LTD
KW  - MARKETING MANAGEMENT
ER  -