TY  - BOOK
AU  - KUMAR, RAMESH .S
AU  - KRISHNAMURTHY, ANUP
TI  - ADVERTISING BRANDS AND CONSUMER BEHAVIOUR: THE INDIAN CONTEXT
SN  - 9788119896240
U1  - 659 
PY  - 2024///
CY  - NEW DELHI
PB  - PEARSON PUB
KW  - ADVERTISING MANAGEMENT
ER  -