TY - BOOK AU - HAVALDAR, KRISHNA K AU - DASARI, SHAILENDRA TI - B2B MARKETING TEXT AND CASES: CONCEPTS, TECHNIQUES AND APPLICATIONS IN R SN - 9789390185597 U1 - 658.08 PY - 2024/// CY - NEW DELHI PB - MCGRAW HILL EDUCATION INDIA PVT, LTD KW - MARKETING ER -