GODIN, SETH ALL MARKETTERS ARE LIARS TELL STORIES THE UNDERGROUND CLASSIC THAT EXPLAINS HOW MARKETING REALLY WORKS-AND WHY AUTHENTICITY IS THE BEST MARKETING OF ALL - NEW YORK PORTFOLIO/PENGUIN 2009 - 220 ISBN: 9781591845331 Subjects--Topical Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / GOD