TY  - BOOK
AU  - KUMAR, RAMESH
AU  - KRISHNAMURTHY, ANUP
TI  - ADVERTISING, BRANS AND CONSUMER BEHAVIOUR: INDIAN CONTEXT
SN  - 9789353883928
U1  - 659 
PY  - 2020///
CY  - NEW DELHI
PB  - SAGE PUB
KW  - ADVERTISING MANAGEMENT
ER  -