TY  - BOOK
AU  - WITZEL, MORGEN
AU  - CHARAN, RAM
TI  - TATA : THE EVALUATION OF A CORPORATE BRAND
SN  - 9780670084067
U1  - 658.8.7 
PY  - 2010///
CY  - NEW DELHI
PB  - PENGUIN BOOKS
KW  - BRAND MANAGEMNT
ER  -