WITZEL, MORGEN <br/><br/>
TATA   THE EVALUATION OF A CORPORATE BRAND 

 - NEW DELHI  PENGUIN BOOKS  2010 
 - 222 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMNT
<br/><br/><label>Dewey Class. No.: </label>658.8.7  / WIT