TY  - BOOK
AU  - GOVINDARAJAN, VIJAY
AU  - TRIMBLE, CHRIS
TI  - OTHER SIDE OF INNOVATION: SOLVING THE EXECUTION CHALLENGE
SN  - 9781422157681
U1  - 65 
PY  - 2010///
CY  - BOSTON
PB  - HARVARD BUSIBESS PRESS
KW  - GENERAL MANAGEMENT
ER  -